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P&G issues dire warning about fabric care
December 23, 2016
By: TOM BRANNA
Editor
How are rocket launches and BBQ ribs related to laundry? It may seem like a stretch, but Procter & Gamble is trying to conect the dots in an effort to boost sagging fabric softener sales. While sales of Tide Pods and Gain Flings have provided a big lift to the overall US laundry care market, sales of fabric softeners have, well, softened. P&G's new marketing campaign attempts to educate millennials about the benefits of fabric softeners. One ad, for example, warns the damage th...
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